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Our mission is to further the interests of coaching clients worldwide.

Why? By furthering the interests of clients of coaches, rather than focus solely on the coaching industry, we will prevent a myopic viewpoint. Why is this radical? Simply because we hope to reorient the entire coaching profession.

This mission allows us to stay ahead of and anticipate evolving trends in client needs to help our members serve clients better, evolve coaching as an industry and elevate the profession. The thinking behind this radical mission statement is that if we can all focus on what's best for the client, the profession will be better off for it as well.

Launched in April, 2002, the Graduate School of Coaching (GSC) is the brainchild of Thomas Leonard, acknowledged as the founder of modern coaching practice. This school has been designed for the coach who is at the intermediate to advanced level of their craft. Typically participants have received some coach training elsewhere and have 1-10 years of experience as a professional coach. Their goal is to advance their coaching skill set and learn additional strategies to serve clients in a larger variety of life and business situations. The Graduate School of Coaching offers 200 hours of advanced training. All courses are by telecourse. Tuition is $1795 and includes an additional 800 hours of coach training through other Coachville schools.

The key word in the program title is Extreme. For many, self care is an almost obvious good idea, but it can be difficult to get very interested in it until you, or your client, can get a picture of how to make a comprehensive and radical change in how you approach your self-care.

The Extreme Self Care Checklist consists of 100 items which, when completed, will support you in achieving balance and well-being for you.

The School of Small Business Coaching launched February 3, 2003.  The Dean of the School is Richard Reardon, MBA.

The school will be comprised of 100 classes/hours of training and is the perfect solution for the professional who seeks to coach small businesses (25 to 500 employees) and entrepreneurs/sole practitioners (0 to 25 employees).

Today top athletes aren't the only ones who employ coaches to develop their skills and reach their goals rapidly! Executive and personal coaching is now available to clients in all areas of life to help you be your best and accept no less than "amazing!" from yourself and your life, each and every day.

Our executive and personal coaches work with clients in the San Francisco Bay Area and around the world on issues from health and fitness to career and job-search, from finance and long- and short-term project completion to relationships and other issues.

Working with an executive or personal coach from the SVCF (Silicon Valley Coach Federation), clients learn to focus on their true values, get their needs met, reduce wasteful behaviors, improve their businesses, make better decisions and create goals that move them towards their perfect life.